:root {
  --blue: #0071e3;
  --blue-hover: #0077ed;
  --ink: #1d1d1f;
  --black: #000;
  --gray-band: #f5f5f7;
  --gray-tile: #f5f5f7;
  --gray-border: #d2d2d7;
  --text: #1d1d1f;
  --text-muted: #6e6e73;
  --green: #10b981;
  /* legacy aliases — inline styles in HTML reference these */
  --orange: var(--blue);
  --navy: var(--ink);
  --gray-light: var(--gray-band);
  --font: -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Segoe UI', Helvetica, Arial, sans-serif;
  --radius-pill: 100px;
  --radius-card: 18px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body { font-family: var(--font); color: var(--text); line-height: 1.5; background: #fff; -webkit-font-smoothing: antialiased; }
a { color: inherit; }

/* ── Nav ── */
nav {
  display: flex; justify-content: space-between; align-items: center;
  padding: 12px 40px;
  background: rgba(255,255,255,0.8);
  backdrop-filter: saturate(180%) blur(20px);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
  border-bottom: 1px solid rgba(0,0,0,0.08);
  position: sticky; top: 0; z-index: 100;
}
.nav-logo { font-weight: 700; font-size: 1.15rem; color: var(--ink); text-decoration: none; letter-spacing: -0.01em; }
.nav-links { display: flex; gap: 28px; list-style: none; align-items: center; }
.nav-links a { text-decoration: none; color: var(--text-muted); font-size: 0.85rem; font-weight: 400; transition: color 0.2s; }
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-cta {
  background: var(--blue); color: #fff !important;
  padding: 7px 18px; border-radius: var(--radius-pill);
  font-size: 0.8rem; font-weight: 500; text-decoration: none;
  transition: background 0.2s;
}
.nav-cta:hover { background: var(--blue-hover); }

/* ── Buttons ── */
.btn {
  display: inline-block; padding: 13px 28px;
  border-radius: var(--radius-pill); font-size: 0.95rem;
  font-weight: 500; text-decoration: none; border: none;
  cursor: pointer; transition: background 0.2s, opacity 0.2s, border-color 0.2s;
}
.btn-primary { background: var(--blue); color: #fff; }
.btn-primary:hover { background: var(--blue-hover); }
.btn-outline-white { background: transparent; color: #fff; border: 1.5px solid rgba(255,255,255,0.6); }
.btn-outline-white:hover { border-color: #fff; }
.btn-navy { background: var(--ink); color: #fff; }
.btn-navy:hover { opacity: 0.85; }
.btn-sm { padding: 9px 20px; font-size: 0.85rem; }

/* ── Layout ── */
section { padding: 110px 0; }
.section-inner { max-width: 1024px; margin: 0 auto; padding: 0 40px; }

/* ── Typography ── */
.label { font-size: 1rem; font-weight: 600; text-transform: none; letter-spacing: 0; color: var(--text-muted); margin-bottom: 12px; display: block; }
h1 { font-size: clamp(2.6rem, 6vw, 4.2rem); font-weight: 700; line-height: 1.07; letter-spacing: -0.02em; color: var(--ink); text-wrap: balance; }
h2 { font-size: clamp(2rem, 4vw, 3rem); font-weight: 700; line-height: 1.1; letter-spacing: -0.018em; color: var(--ink); text-wrap: balance; }
h3 { font-size: 1.15rem; font-weight: 600; letter-spacing: -0.01em; text-wrap: balance; }
.subtitle { font-size: clamp(1.1rem, 1.8vw, 1.35rem); color: var(--text-muted); margin-top: 16px; line-height: 1.45; font-weight: 400; max-width: 65ch; }

/* ── Cards ── */
.card-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 18px; margin-top: 48px; }
.card { background: var(--gray-tile); border: none; border-radius: var(--radius-card); padding: 36px 30px; }
.card-icon { font-size: 2rem; margin-bottom: 16px; }

/* ── Hero ── */
.hero { background: var(--black); color: #fff; padding: 130px 0 140px; text-align: center; }
.hero .label { color: rgba(255,255,255,0.6); }
.hero h1 { color: #fff; }
.hero .subtitle { color: rgba(255,255,255,0.72); line-height: 1.55; margin-left: auto; margin-right: auto; }
.hero-btns { display: flex; gap: 14px; margin-top: 36px; flex-wrap: wrap; justify-content: center; }

/* ── Free PDF cards ── */
.pdf-card { border: none; border-radius: var(--radius-card); padding: 32px 28px; background: #fff; }
.pdf-card h3 { margin-bottom: 6px; }
.pdf-card > p { font-size: 0.9rem; color: var(--text-muted); margin-bottom: 16px; }
.pdf-form { display: flex; gap: 10px; flex-wrap: wrap; }
.pdf-form input[type="email"] {
  flex: 1; min-width: 160px; padding: 11px 18px;
  border: 1px solid var(--gray-border); border-radius: var(--radius-pill);
  font-size: 0.9rem; font-family: var(--font); outline: none;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.pdf-form input[type="email"]:focus { border-color: var(--blue); box-shadow: 0 0 0 4px rgba(0,113,227,0.15); }
.pdf-success { display: none; color: var(--green); font-weight: 600; font-size: 0.95rem; margin-top: 10px; }

/* ── Pricing card ── */
.pricing-card { background: var(--black); color: #fff; border-radius: var(--radius-card); padding: 48px 40px; max-width: 480px; }
.pricing-card .price-setup { font-size: 2.6rem; font-weight: 700; letter-spacing: -0.02em; }
.pricing-card .price-sub { font-size: 1.1rem; color: rgba(255,255,255,0.6); margin-top: 4px; }
.pricing-card ul { list-style: none; margin: 28px 0 32px; }
.pricing-card ul li { padding: 7px 0; font-size: 0.95rem; color: rgba(255,255,255,0.85); }
.pricing-card ul li::before { content: "✓  "; color: #fff; font-weight: 600; }

/* ── Store cards ── */
.store-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 18px; margin-top: 48px; }
.store-card { border: none; background: var(--gray-tile); border-radius: var(--radius-card); overflow: hidden; }
.store-card-header { background: transparent; padding: 40px 24px 8px; text-align: center; font-size: 3rem; }
.store-card-body { padding: 24px 28px 32px; }
.store-card-body h3 { margin-bottom: 8px; }
.store-card-body > p { font-size: 0.9rem; color: var(--text-muted); margin-bottom: 16px; line-height: 1.6; }
.price-tag { font-size: 2rem; font-weight: 700; letter-spacing: -0.02em; color: var(--ink); }

/* ── Bundle bar ── */
.bundle-bar {
  background: var(--gray-tile); border: none;
  border-radius: var(--radius-card); padding: 32px 36px;
  display: flex; align-items: center; justify-content: space-between;
  gap: 16px; flex-wrap: wrap; margin-top: 24px;
}
.bundle-bar .bundle-text h3 { margin-bottom: 4px; }
.bundle-bar .bundle-text p { font-size: 0.9rem; color: var(--text-muted); }

/* ── FAQ ── */
.faq-list { margin-top: 48px; }
details { border-bottom: 1px solid var(--gray-border); padding: 22px 0; }
details summary { cursor: pointer; font-weight: 600; font-size: 1.05rem; list-style: none; display: flex; justify-content: space-between; align-items: center; }
details summary::-webkit-details-marker { display: none; }
details summary::after { content: "+"; font-size: 1.5rem; color: var(--text-muted); line-height: 1; font-weight: 300; }
details[open] summary::after { content: "−"; }
details p { margin-top: 14px; color: var(--text-muted); font-size: 0.95rem; line-height: 1.7; max-width: 65ch; }

/* ── Purchase banner ── */
.purchase-banner { background: var(--green); color: #fff; text-align: center; padding: 14px; font-weight: 600; display: none; }

/* ── Footer ── */
footer { background: var(--gray-band); color: var(--text-muted); padding: 48px 40px; text-align: center; font-size: 0.8rem; border-top: 1px solid rgba(0,0,0,0.06); }
.footer-inner { max-width: 1024px; margin: 0 auto; }
.footer-links { margin-bottom: 14px; }
.footer-links a { color: #424245; text-decoration: none; margin: 0 12px; font-size: 0.85rem; }
.footer-links a:hover { color: var(--ink); text-decoration: underline; }

/* ── Agency tier cards ── */
.tier-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 18px; margin-top: 56px; align-items: start; }
.tier-card { border: 1px solid var(--gray-border); border-radius: var(--radius-card); padding: 36px 30px; background: #fff; position: relative; }
.tier-card.featured { border: 2px solid var(--blue); box-shadow: 0 12px 40px rgba(0,0,0,0.08); }
.tier-badge { position: absolute; top: -13px; left: 50%; transform: translateX(-50%); background: var(--blue); color: #fff; font-size: 0.75rem; font-weight: 600; padding: 4px 14px; border-radius: 100px; white-space: nowrap; }
.tier-card h3 { font-size: 1.1rem; margin-bottom: 4px; }
.tier-card .tier-price { font-size: 2.4rem; font-weight: 700; letter-spacing: -0.02em; color: var(--ink); }
.tier-card .tier-price span { font-size: 1rem; font-weight: 400; color: var(--text-muted); letter-spacing: 0; }
.tier-card .tier-setup { font-size: 0.85rem; color: var(--text-muted); margin-bottom: 22px; }
.tier-card ul { list-style: none; margin: 0 0 26px; }
.tier-card ul li { padding: 8px 0; font-size: 0.92rem; border-bottom: 1px solid var(--gray-band); }
.tier-card ul li::before { content: "✓  "; color: var(--blue); font-weight: 600; }
.tier-card ul li.tier-na { color: #a1a1a6; }
.tier-card ul li.tier-na::before { content: "—  "; color: #a1a1a6; }
.tier-card .btn { display: block; width: 100%; text-align: center; }

/* ── Proof card ── */
.proof-card { background: var(--black); color: #fff; border-radius: var(--radius-card); padding: 56px 48px; display: flex; flex-wrap: wrap; gap: 40px; align-items: center; justify-content: space-between; margin-top: 48px; }
.proof-card h3 { color: #fff; font-size: 1.4rem; margin-bottom: 10px; }
.proof-card p { color: rgba(255,255,255,0.72); font-size: 0.95rem; max-width: 420px; line-height: 1.75; }
.proof-stats { display: flex; gap: 44px; }
.proof-stats div { text-align: center; }
.proof-stats strong { display: block; font-size: 2.2rem; font-weight: 700; letter-spacing: -0.02em; color: #fff; }
.proof-stats span { font-size: 0.8rem; color: rgba(255,255,255,0.55); }

/* ── OS page ── */
.soon-badge { display: inline-block; background: #e8e8ed; color: var(--text-muted); font-size: 0.75rem; font-weight: 600; padding: 5px 14px; border-radius: var(--radius-pill); }
.member-terms { display: flex; gap: 12px; flex-wrap: wrap; }
.member-terms .btn small { display: block; font-weight: 400; font-size: 0.75rem; opacity: 0.75; }

/* ── Motion ── */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}

/* ── Responsive ── */
@media (max-width: 768px) {
  nav { padding: 12px 20px; }
  .nav-links { gap: 16px; }
  .nav-links li:not(:last-child) { display: none; }
  .section-inner { padding: 0 24px; }
  section { padding: 72px 0; }
  .hero { padding: 88px 0 96px; }
  .hero-btns { flex-direction: column; align-items: center; }
  .hero-btns .btn { width: 100%; max-width: 320px; text-align: center; }
  .bundle-bar { flex-direction: column; }
  .pricing-card { padding: 32px 26px; }
  .proof-card { padding: 36px 28px; }
  .proof-stats { gap: 28px; }
}
